Monday, 8 April 2013

Turn Your Fashion Blog into a Source of Income - Part 2

Fashion blog affiliate marketing tips and tips on creating influence in your fashion blogging niche market. Tips on creating valuable content to form long lasting online relationships. Make money off your fashion blog & improve your fashion blog. How to.

When I first started blogging I noticed there was a common thread among fashion bloggers who had achieved success with their blogs; influence. 

It is my strong belief that if we can understand what influence is, we can learn how to create it ourselves. 

If you are new to fashion blogging, my hope is that you will gain as much insight from this research project as I did. I would love to hear your reactions in the comment section below.

Three Major Ingredients of Influence & How They Affect Buying Decisions in Fashion Blogging

1. Confidence.

Decision making is often social in nature. We usually look to others for opinions or advice when we are unsure about a decision. One of the ways we judge their advice is whether or not they're confident when they express themselves. The higher the confidence, the greater the influence.

If a reader has clicked on your fashion blog, they are immediately sizing you up through your posts. Confidence is communicated in the way you write, the topics you choose and the way you pose in your photographs. If you're interested in persuading people to purchase you're going to need to build your confidence and have confidence in your personal style. (See tips here.)

Exhibit A: The Man Repeller in her natural environment, looking super confident.
2. Likeability

If people like you, they will read and engage, even if your skills are sub-par. 

Pop culture tells us likeability is based on superficial attributes like physical appearance, wealth and social status however, research tells us that the top three qualities people most admire are warmth and kindness, expressiveness and openness, and sense of humour. Other important qualities include trustworthiness and extraversion. 

The key is to keep it real and be true to yourself. Not everyone will respond positively but you must be able to form connections with readers in your niche. When you're creating a personal style post, write a small paragraph to connect the dots and reveal some of your personality. Make a human connection.

3. Credibility

Credibility is the ability to communicate and carry an effective message in the area of your niche and inspire belief in your ideas.

In the area of personal style, readers are looking to see that you have great personal style. If you can effectively put an outfit into context and make it interesting and appealing for your readers, they are more likely to be influenced by your suggestions.

Exhibit C: Sincerely, Jules on the beach... competently communicating her laid back style.

Another hallmark ingredient of credibility is authenticity. Be genuine. Be yourself and present yourself as an individual instead of a branding puppet. 

Some great advice from the very successful affiliate marketing blogger Pat Flynn is to 1) Only recommend products you're familiar with and 2) Recommend products in an honest matter. Put your products in context with who you are and what you're doing.

At the end of the day, everything in life has a learning curve and if you've recently started your blog and don't have any of these items down-packed yet don't be discouraged.

Influence can be built over time, along with all of the ingredients I've mentioned above.

 For some inspiration along the journey, I like to check out the archives of successful bloggers and go back to their first couple of posts. You will see that gaining influence is a slow progression. Building trust online takes much longer than building trust in person. 

Exhibit D: One of BryanBoy's blog posts from 2004.
Sources:

1. "The Communication and Influence of Confidence and Uncertainty" by Dr. Caroline Wesson & Dr. Briony Pulford

Thank you for reading.

-Tara

21 comments:

  1. Very smart post, I think there are some valid points here. And you're right it really just takes time in finding your voice. When I started I really didn't know what I was doing but I'm getting better!
    xo
    Tiffy
    Blog: CuteLA.com

    ReplyDelete
    Replies
    1. Thanks for taking the time to read that Tiffy, I was concerned the post was too long for anyone to get through... haha!!

      You're doing a really great job on your blog and we can really see the effort and progress. You're also super consistent which is awesome!

      -Tara

      Delete
  2. I really love this post! I totally agree :)

    Kiss,
    Liliana from Um Blog Fashion

    ReplyDelete
  3. Hello lady. :) Like your blog, your style. I am your new reader and follower, hope you follow back... ;) (?)

    Have a nice day and keep in touch dear!

    Your Elizabeth...
    http://elizabethlore.blogspot.cz/

    ReplyDelete
    Replies
    1. Great to hear, coming to check out your blog!

      Delete
  4. Very interesting post. I like how you put so much thought into each topic and really ellaborate well, you suck the reader right into your writing! Anyway, great post. I'll be happy to see more.
    That Seams Lovely

    ReplyDelete
    Replies
    1. Thanks Beka, hope you found it helpful :)

      Delete
  5. I love how you've written the truth, and how you wrote it including just the right amount of information. Can't wait to read more!! xxxx

    http://littlebloomingflowers.blogspot.com.au/

    ReplyDelete
    Replies
    1. Wonderful! I will write more! haha

      Delete
  6. Informative advice on the 3 points! cheers for sharing :)

    ▲_▲ HYENA

    xx

    ReplyDelete
  7. You have a very interesting topic on your blog post. Blogging is a really good source of income if you did it right. Thanks for a very wonderful and helpful post.

    ReplyDelete
  8. Verry nice post!Thank you for the nice comment on my blog!

    ReplyDelete
  9. Very good post. I have to agree that page views and visibility of an online presence does take time, but I think with the three points you made, everyone can flourish :)

    www.hautehemisphere.com

    ReplyDelete
  10. WOW- I loved reading this post, so interesting and very motivating too. Thank you for putting this up, I hope others have been inspired as much as I have.

    Ruth x

    www.kimkimipie.blogspot.co.uk

    ReplyDelete
  11. It's funny how I just had this conversation with az web design a while ago. Well, I think another factor to consider why some fashion blogs work is how they assert their reader; the authority in their way of writing where an opinion sounds like a fact. In conclusion, writing style is definitely very important in garnering success as fashion blogging.

    ReplyDelete